Disney lovin’

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​​ DISNEY INDIA AND SATYA PAUL ANNOUNCE THE LAUNCH OF ‘DISNEY MONO POP BY SATYA PAUL’ INSPIRED BY MICKEY AND MINNIE MOUSE Mumbai, December 03, 2014: Disney has teamed up with iconic Indian fashion brand, Satya Paul to launch a stylish retro-modern collection titled ‘Disney Mono Pop by Satya Paul’. The collection was launched at a soirée hosted at the Satya Paul store in the Palladium Mall, Mumbai, with Bollywood actress Esha Gupta looking gorgeous in a stunning ‘Minnie Mono Pop saree’ from the collection. The event was attended by Mumbai’s stylish glitterati, from the likes of Mandira Bedi, Sidharth Roy Kapur, Masaba Gupta, Shaheen Abbas, Vidya Malwade, Dipti Bhatnagar and many others. Inspired by the unique interpretations of iconic Disney characters, the Satya Paul design studio has created a nostalgic collection that reflects and reminisces the evolution of Mickey and Minnie over the years. The idea was to render the characters in monochrome to being washed in Sepia, finding hints of color in their latest avatar, with pop hues and strong graphics. This collaboration pays homage to these iconic characters by fusing them with one of India’s classic sartorial drapes- the Saree. The collection takes you on a retrospective journey through Disney’s famous artworks, earlier interpretations, rendering techniques and fantastical vision and comprises of tunics, scarves, stoles, ties and accessories in addition to the sarees. Pricing has been positioned to make the collection accessible to a larger audience, with printed sarees starting at INR 11995 along with ready-to-wear and accessories priced at INR 2995 onwards. This collection will launch at retail in December 2014 onwards through 10 flagship Satya Paul stores across five cities. It will also be e-tailed through an exclusive tie-up with Jabong.com, one of the leading online fashion brands in the country. “Disney is a multi-generation brand with characters that continue to inspire fashion designers globally. We are delighted to collaborate with Satya Paul to lend their creative expertise in designing this inspiring range for fashion conscious fans. Our halo collaborations have always created unique offerings which keeps us at the helm of the creative fashion business in India and worldwide”, said Abhishek Maheshwari, VP and Head, Consumer Products, Disney India. “For three decades now, the Satya Paul design studio has been synonymous with distinct print innovation and ground breaking design. Therefore, our collaboration with Disney is an exciting platform to extend the brand’s core vision and we are looking forward to launching this Global Indian line inspired by two of Disney’s iconic characters”, said Sanjay Kapoor, managing director at Genesis Colors, the holding company for Satya Paul. Inspiring talented designers the world over, cultural icons Mickey Mouse and Minnie Mouse, continue to be in high demand with leading international luxury brands such as Dolce & Gabbana, Givenchy, Marc Jacobs and Elie Saab. This year these characters will be recreated in Satya Paul’s signature print fabrications on women’s apparel & accessories along with selected men’s accessories. This season, find your joie-de-vivre with this specially crafted Global Indian line brought to you with Disney by Satya Paul. Disney Monopop by Satya Paul_Minnie Mouse Polka Dot Saree Rs 11,995. Disney Monopop by Satya Paul_Minnie Mouse Polka Dot Saree Rs 11,995 Rashmi Nigam in Disney Monopop by Satya Paul. Rashmi Nigam in Disney Monopop by Satya Paul Abhishek Maheshwari- VP & Head, Consumer Products, Disney India, Siddharth Roy Kapur-MD, Disney India, Esha Gupta, Actress (Fame Raaz 3 & Humshakals) Sanjay Kapoor, Managing director at Genesis Colors. Abhishek Maheshwari- VP & Head, Consumer Products, Disney India, Siddharth Roy Kapur-MD, Disney India, Esha Gupta, Actress (Fame Raaz 3 & Humshakals) Sanjay Kapoor, Managing director at Genesis Colors Dilshad Khambatta & Vidya Malwade in Disney Monopop by Satya Paul. Dilshad Khambatta & Vidya Malwade in Disney Monopop by Satya Paul Esha Gupta in Disney Monopop by Satya Paul. Esha Gupta in Disney Monopop by Satya Paul Mandira Bedi in the Disney Monopop by Satya Paul Saree. Mandira Bedi in the Disney Monopop by Satya Paul Saree Disney Monopop by Satya Paul Mickey & Minnie Mouse patchwork Scarf Rs 2,495. Disney Monopop by Satya Paul Mickey & Minnie Mouse patchwork Scarf Rs 2,495 Disney Monopop by Satya Paul- Minnie Mouse Bow Tunic Rs 2,995. Disney Monopop by Satya Paul- Minnie Mouse Bow Tunic Rs 2,995 That’s about it folks. Until next time, XOXO

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